Bought this the other day: $31.41 and paired it with a $30 Septermber Put bought at $1.25 So total Risk thru Sept is $2.69.
Rationale is that its coming up on a big support zone as well as the rising trendline. Obviously it's been falling as of late, but i think the longer-term pattern holds.
Assuming you can play for $40 or more per share, the risk reward here is excellent. (famous last words)